A smarter clean
See your pressure, keep timing in view and add optional app coaching when you want more guidance.
Explore the iO9Colour display, pressure feedback and seven modes. Meet the Oral-B iO9 Black Onyx, chosen by practising dentists for your daily routine.
£164.99 Black Onyx · In stock · Free UK delivery
Three simple ways to find the right product for your daily routine.
See your pressure, keep timing in view and add optional app coaching when you want more guidance.
Explore the iO9
Keep four iO Ultimate Clean heads ready, with indicator bristles that fade towards white as a change cue.
See compatible heads
Choose Biorepair Plus Sensitive Teeth for fluoride-free care with 24% microRepair® listed by Coswell.
See the formulaThe Onyx bundle
Choose the Sensitive Teeth or Total Protection bundle. Each includes the Oral-B iO9 Black Onyx, four Ultimate Clean heads and the named Biorepair Plus toothpaste for £180 instead of £191.98.
Bundle price £180.00
Choose your toothpasteChoose Sensitive Teeth or Total Protection at the same bundle price.
Electric toothbrush
Premium iO brushing with a colour display, visible pressure guidance and optional app coaching.
£500.00
£164.99
Replacement heads
Four black Ultimate Clean heads made exclusively for Oral-B iO toothbrushes.
£20.00
Your toothpaste
Choose Sensitive Teeth or Total Protection, both with fluoride-free microRepair® technology.
One toothpaste included
See the practical difference between the iO9, compatible replacement heads and two fluoride-free toothpaste choices.
£500.00
£164.99
Interactive colour display, visible pressure guidance and optional connected coaching—now £164.99 with free UK delivery.
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£20.00
Four black iO Ultimate Clean heads with 16-degree angled bristles and visible replacement indicators.
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£6.99
Fluoride-free specialist toothpaste with 24% microRepair® listed by the manufacturer.
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£6.99
Fluoride-free everyday toothpaste with 20% microRepair® listed by the manufacturer.
View productCompare Sensitive Teeth and Total Protection in plain English. Both are fluoride-free and use the manufacturer's microRepair® technology at different listed concentrations.
Sensitive Teeth contains 24% microRepair®; Total Protection contains 20%, as listed by the manufacturer.
Biorepair Plus brings patented zinc-hydroxyapatite technology to two specialist toothpastes, both priced at £6.99.
Biorepair describes microRepair® as creating a temporary coating over enamel-surface micro-scratches with regular twice-daily use.
We combine private-practice experience with focused product selection, clear explanations and reliable UK delivery.
Our private-dentist team brings its combined experience to the way products are reviewed and explained.
Standout products at prices that make better home care easier to own.
Every product is chosen by our dentist team for quality, usefulness and a price worth paying.
Straight answers about products, compatibility, bundle value and delivery.
Our private-dentist team selects a focused range of premium oral-care essentials for home use. The current selection is shown above.
No. Our Ultimate Clean replacement heads are made exclusively for Oral-B iO toothbrushes. Look for ‘iO’ in your toothbrush model name.
microRepair® is Biorepair's patented zinc-hydroxyapatite technology, listed at 24% in Sensitive Teeth and 20% in Total Protection.
All UK orders are sent by Royal Mail Tracked 24. Delivery is £4.99, or free from £50. Order before 4pm for same-day dispatch.
Our holistic approach
A whole-person view of oral care: fewer products, clearer reasons and formulas you can understand.
We read the whole label. Our toothpaste picks are fluoride-free by choice, built on hydroxyapatite: the same mineral your enamel is made of.
Read our approachWe only stock products we can explain with published research and manufacturer data, and we say clearly what they can and cannot do.
Read our approachBetter brushing, sensible replacement cycles and gentle formulas do more for long-term oral health than quick fixes.
Read our approach