News

Toothpaste ingredients explained: what's actually in the tube
Abrasives, humectants, surfactants, preservatives and actives. What each ingredient is actually for, what the regulators say, and how to read a label without panicking. Read more...
Building a holistic daily oral-care routine that you will keep
Brush, heads, toothpaste, habits. A holistic routine built by dentists around four things you can actually keep doing, with the evidence for each one. Read more...
Oral-B iO9 Black Onyx: a dentist's honest review for 2026
What the Oral-B iO9 Black Onyx actually does for your teeth, what is a nice-to-have, and who should buy something cheaper instead. Written by dentists who sell it. Read more...
How often should you change your electric toothbrush head?
Oral-B says every three months, or sooner if the bristles fray. Here is why that number exists, when to change earlier, and how to stop forgetting entirely. Read more...
Is fluoride-free toothpaste effective? An honest dentist answer
Yes, no, and it depends entirely on what is in the tube instead. A straight answer from practising dentists, including the parts that do not suit us commercially. Read more...
Biorepair Plus: Sensitive Teeth vs Total Protection explained
Two Biorepair Plus toothpastes, the same price, one letter of difference in the name. Here is what actually separates the 24% and 20% microRepair formulas, and how to pick. Read more...
Hydroxyapatite vs fluoride: what the research says in 2026
Two randomised trials, one meta-analysis of 44 studies, and a lot of internet noise. Our dentist team reads the hydroxyapatite versus fluoride evidence properly, including what it does not show. Read more...
Fluoride-free toothpaste for sensitive teeth: a dentist's shortlist
An honest shortlist for sensitive teeth without fluoride: what causes sensitivity, what the evidence supports, what we stock and why, and when a toothpaste is the wrong answer entirely. Read more...
Fluoride-free toothpaste UK: how to choose one that works
Most fluoride-free toothpaste sold in the UK is fluoride-free and nothing else. Here is how our dentist team separates a formula with a real active ingredient from a marketing exercise. Read more...
What is holistic dentistry? A plain-English guide for the UK
Holistic dentistry is one of the most used and least defined phrases in oral care. Here is what it actually means, what it does not mean, and how to think about it as a UK patient. Read more...